Webinar #6: IP – Design and Brand Protection in China

On July 2, Czech Czech hosted its sixth webinar, this time on the topic of intellectual property. Our guest speakers Lyu Pei (Senior Associate of Anjie Law Firm) and Matias Zubimendi (IP Business Advisor at China IPR SME Helpdesk ) talked about intellectual property in China, with a focus on design and brand protection, the common disputes related to brands in China and how to avoid them.

You can download the China IPR SME Helpdesk Factsheet about IP in Mainland China here.

Ms. Lyu Pei: Senior Associate of Anjie Law Firm. She is a frequent contributor of IP case and policy updates for World Trademark Review, Managing IP and other IP platforms and institutions. She is named IP Rising Star 2019 by Managing IP.

Mr. Matias Zubimendi IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consultant.

The China IPR SME Helpdesk supports European Union (EU) Small and Medium-sized Enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.

The China IPR SME Helpdesk project is funded by the European Union and builds on the achievements of a pilot project carried out in 2008-10, the subsequent Phase II in 2010-2013 and Phase III in 2014. Phase IV ran from January 2015 to June 2018. As of September 2018 Phase V commenced expanding China IPR SME Helpdesk’s services also to the SMEs from COSME countries.

Ms. Lyu Pei
Senior Associate of Anjie Law Firm

Mr. Matias Zubimendi
China IPR SME Helpdesk